Rakuten is a major Japanese e-commerce and online retail company that operates a diverse range of businesses globally. Known as “Japan’s Amazon,” Rakuten offers a wide array of products through its online marketplace, including electronics, clothing, household goods, and more.
Beyond e-commerce, Rakuten has expanded into various sectors such as digital content, financial services, and telecommunications. The company operates several services including Rakuten TV (streaming media), Rakuten Viber (messaging app), and Rakuten Bank, among others.
Rakuten is also notable for its loyalty program, Rakuten Super Points, which allows customers to earn points on their purchases that can be redeemed for discounts or used across its ecosystem of services. The company emphasizes innovation and customer experience, making it a prominent player in the global digital marketplace.