Gusto Affiliate Program Reviews in 2024

Gusto Affiliate Program

Affiliate marketing has gained popularity as an effective way for individuals to earn income by promoting products and services. One of the affiliate programs growing in 2024 is Gusto’s Affiliate Program. If you’re in the HR, payroll, or small business management space, this affiliate program can be a lucrative opportunity to earn passive income. But, before diving into any affiliate program, it’s essential to know the ins and outs.

In this article, we’ll take a deep dive into the Gusto Affiliate Program, addressing the key questions:

Can Gusto be trusted?
What do the Gusto affiliate program reviews say about complaints?
What is the Gusto Partner Directory?
How much does Gusto cost?
How much can you earn from the Gusto Affiliate Program?

Let’s unpack everything you need to know.

What Is Gusto?

Gusto is a comprehensive cloud-based platform offering payroll, benefits, and HR management tools for small and medium-sized businesses. Founded in 2011, Gusto simplifies the complexities of managing employee payments, taxes, benefits, and compliance.

As of 2024, Gusto has been adopted by over 300,000 businesses, helping employers streamline their workforce management. It’s known for its intuitive interface and robust features, including:

Payroll services for automatic tax filing and payment.
HR management features, such as employee onboarding, time tracking, and team management.
Employee benefits management, like health insurance, 401(k) contributions, and more.

Gusto offers a range of services designed to make it easier for small business owners to focus on growing their business without getting bogged down by administrative tasks.

Can Gusto Be Trusted?

When joining any affiliate program, especially one that promotes services like payroll and HR management, trust is paramount. So, can Gusto be trusted?

Transparency and Reputation

Gusto has built a reputation for transparency and customer satisfaction over the years. The company has been consistently recognized for its user-friendly platform, top-notch customer service, and innovative solutions tailored to the needs of small and medium-sized businesses.

The platform holds an A+ rating with the Better Business Bureau (BBB), which is an excellent indicator of trustworthiness. Furthermore, Gusto’s leadership has openly shared company metrics and goals, showcasing their commitment to continuous improvement and customer satisfaction.

Security and Compliance

Given that Gusto handles sensitive employee and business information, data security is a top priority. Gusto is SOC 2 Type 2 compliant, which means they meet strict standards for data security, availability, and confidentiality. Additionally, Gusto ensures compliance with federal, state, and local tax laws, giving businesses peace of mind when it comes to tax reporting and filing.

In short, Gusto can be trusted due to its strong reputation, transparent operations, and commitment to security.

Gusto Affiliate Program Reviews: Complaints

Like any program, the Gusto Affiliate Program has both positive reviews and complaints. Here, we’ll focus on what affiliates are saying in 2024.

Positive Reviews

Many affiliates have praised Gusto’s affiliate program for its:

Competitive payouts.
Easy-to-use dashboard for tracking referrals.
Strong brand reputation, which makes promoting the service easier.
Helpful marketing materials provided to affiliates, including banners, links, and email templates.

Affiliates appreciate that Gusto is a well-known brand in the payroll and HR industry, making it easier to convert leads into paying customers.

Complaints

Despite the positives, some affiliates have raised concerns, including:

Strict application process: Not every website or blog is accepted into the program. Gusto seems to prefer affiliates who are directly aligned with their target market (e.g., businesses focusing on small business operations, finance, or HR topics).
Lengthy approval times: Some users report long delays in getting their applications reviewed or approved.
Low conversion rates: A few affiliates have mentioned that, while Gusto is a trusted platform, the conversion rate can be lower than expected for certain niches due to the complex nature of payroll and HR services.

Overall, while there are a few complaints, most reviews are positive, especially from affiliates who already have an audience interested in business management, HR, or payroll services.

Gusto Partner Directory

The Gusto Partner Directory is another way affiliates and professionals can engage with Gusto. Gusto partners with accountants, bookkeepers, and financial advisors to offer their services directly to businesses through this directory.

How Does It Work?

If you’re a financial advisor or accountant, you can apply to become a Gusto Partner. Once approved, your business will be listed in Gusto’s Partner Directory, which potential clients can use to find advisors who are knowledgeable about payroll and HR management.

Benefits for Partners

By becoming a Gusto partner, you get:

Exclusive access to Gusto’s partner program.
Free resources for accountants and bookkeepers to offer payroll services to clients.
A listing in the Gusto Partner Directory, increasing your visibility to potential clients.
Access to the Gusto Pro dashboard, which allows you to manage payroll for multiple clients in one place.

Partner Compensation

Partners can earn revenue from client referrals and also benefit from being listed in a directory of trusted payroll and HR service providers. Gusto also offers additional training and resources to help partners grow their business.

Gusto Pricing

Understanding Gusto’s pricing is crucial if you plan to promote the platform. Gusto offers tiered pricing, allowing businesses of different sizes and needs to choose the right plan.

Plan	Base Price (per month)	Per Employee Cost (per month)	Features
Simple	$40	$6	Payroll, basic employee self-service, tax filing.
Plus	$80	$12	Additional HR tools, next-day direct deposit, time tracking.
Premium	Custom pricing	Custom	Tailored for larger businesses, includes more personalized HR support.

Add-ons

Gusto also offers various add-ons such as:

Health benefits administration: Varies by state and provider.
401(k) retirement plans: $8 per participant per month.
Workers’ compensation insurance: Pricing varies by industry and state.

This flexible pricing structure allows small and medium-sized businesses to choose the features they need while staying within their budget.

How Much Can You Earn from Gusto’s Affiliate Program?

As an affiliate, you can earn significant commissions through Gusto. Here’s what you can expect:

Gusto Affiliate Program Commission Structure

Gusto offers a generous commission to affiliates:

Affiliates earn $100 for each business they successfully refer to Gusto.
If you refer multiple businesses in a month, the payouts stack up, with no cap on earnings.

Bonus Opportunities

Gusto also provides performance-based bonuses for affiliates who consistently refer a high volume of businesses. This makes it a potentially lucrative program for affiliates with a large audience in the business or HR space.

Who Should Join the Gusto Affiliate Program?

Not every niche will work well with Gusto’s Affiliate Program. Here’s a look at who would benefit the most:

Financial bloggers who focus on small business tips, payroll services, or HR solutions.
Small business consultants who help startups or entrepreneurs find software solutions.
Content creators in the finance, accounting, or business management space.
HR professionals who share industry trends and tools with their audience.

If you’re already creating content for business owners, managers, or financial professionals, Gusto’s Affiliate Program can be a perfect fit.

Conclusion

The Gusto Affiliate Program offers a great opportunity for content creators in the small business, payroll, or HR space. With generous commissions, strong brand reputation, and a well-developed affiliate support system, it stands out as one of the top affiliate programs in 2024. While there are some complaints regarding application processes and conversion rates, the positives far outweigh the negatives, especially for those with a targeted audience.

If you’re looking for a reliable, profitable affiliate program to join in 2024, Gusto is definitely worth considering.

So, whether you’re a financial blogger, business consultant, or HR expert, Gusto can be a profitable partner for your affiliate marketing efforts.

Gusto Affiliate Program Reviews in 2024